Search Engine Optimization (SEO) is the process of optimizing a website or web page to rank higher in search engine results pages (SERPs). It involves a variety of techniques, including keyword research, on-page optimization, link building, and content creation. Learning about SEO can be overwhelming, but with the right resources and guidance, anyone can learn the basics and improve their website’s search engine ranking. In this article, we will explore the best places to learn about SEO.
- Google Webmaster Guidelines
Google Webmaster Guidelines is a great place to start when learning about SEO. Google is the most popular search engine, so it makes sense to learn from their guidelines. Google provides a wealth of information on how to optimize your website for their search engine.
The Google Webmaster Guidelines cover a variety of topics, including crawling and indexing, on-page optimization, and technical SEO. The guidelines provide a detailed explanation of how Google’s algorithm works and what webmasters can do to improve their website’s search engine ranking.
- Moz
Moz is a popular SEO software company that provides a variety of resources and tools to help businesses improve their search engine ranking. Moz provides a wealth of free resources on their website, including beginner’s guides, blog posts, and videos.
The Moz Beginner’s Guide to SEO is a great place to start for those who are new to SEO. The guide provides a comprehensive overview of SEO, including keyword research, on-page optimization, link building, and analytics. Moz also offers paid services, including SEO software and training courses, for those who want to take their SEO to the next level.
- Search Engine Journal
Search Engine Journal is a popular website that provides news, tips, and insights on all aspects of SEO. The website covers a variety of topics, including on-page optimization, link building, and social media marketing.
Search Engine Journal is a great resource for staying up-to-date on the latest trends and best practices in SEO. The website provides a wealth of free resources, including articles, webinars, and podcasts, as well as paid services, such as training courses and consulting.
- SEMrush
SEMrush is a popular SEO software company that provides a variety of tools to help businesses improve their search engine ranking. SEMrush provides a wealth of free resources on their website, including a blog, webinars, and videos.
SEMrush also offers paid services, including SEO software and training courses, for those who want to take their SEO to the next level. The SEMrush Academy provides a variety of training courses on SEO, including keyword research, on-page optimization, and link building.
- Yoast
Yoast is a popular SEO plugin for WordPress websites that provides a variety of tools to help businesses optimize their website for search engines. Yoast provides a wealth of free resources on their website, including a blog and videos.
Yoast also offers paid services, including SEO software and training courses, for those who want to take their SEO to the next level. The Yoast Academy provides a variety of training courses on SEO, including on-page optimization, technical SEO, and content SEO.
- Ahrefs
Ahrefs is a popular SEO software company that provides a variety of tools to help businesses improve their search engine ranking. Ahrefs provides a wealth of free resources on their website, including a blog and videos.
Ahrefs also offers paid services, including SEO software and training courses, for those who want to take their SEO to the next level. The Ahrefs Academy provides a variety of training courses on SEO, including keyword research, on-page optimization, and link building.
- Udemy
Udemy is an online learning platform that provides a variety of courses on SEO. The courses are created by industry experts and cover a wide range of topics, including keyword research, on-page optimization, link building, and analytics.
Udemy courses on SEO are usually self-paced and can range from beginner-level to advanced. The courses typically include video lectures, quizzes, and assignments to help learners apply what they’ve learned. Udemy also offers a 30-day money-back guarantee, so learners can try out a course risk-free.
- Google Analytics Academy
Google Analytics Academy is a great resource for learning about analytics and how to use data to improve SEO. The academy provides free courses on Google Analytics, including how to set up an account, how to track website traffic, and how to analyze data.
Google Analytics can provide valuable insights into website performance, including how users interact with the website and where they come from. By learning how to use Google Analytics, webmasters can improve their SEO by understanding user behavior and identifying areas for improvement.
- HubSpot Academy
HubSpot Academy is an online learning platform that provides a variety of courses on marketing, including SEO. The courses are created by industry experts and cover a wide range of topics, including keyword research, on-page optimization, and link building.
HubSpot Academy courses on SEO are usually self-paced and can range from beginner-level to advanced. The courses typically include video lectures, quizzes, and assignments to help learners apply what they’ve learned. HubSpot Academy also offers a certification program, which can be a valuable asset for those looking to demonstrate their expertise in SEO.
Learning about SEO can be overwhelming, but with the right resources and guidance, anyone can learn the basics and improve their website’s search engine ranking. By exploring the resources listed above, webmasters can gain a comprehensive understanding of SEO and how to optimize their website for search engines. Remember to start with the Google Webmaster Guidelines, explore free resources from companies like Moz and SEMrush, join online communities to connect with other SEO professionals, and consider taking courses or certifications to further your knowledge and skills. With dedication and hard work, anyone can become proficient in SEO and improve their website’s search engine ranking.
If you are looking for someone to teach you SEO in St. Louis, you can search for local marketing agencies or SEO professionals who offer training or consulting services.